Pub in the Park was the brainchild of leading chef Tom Kerridge, and the concept was to bring together Michelin-starred food, family entertainment and chart-topping musical acts. The ambition was to go to market and launch in just seven months in his hometown of Marlow, and to subsequently build a roadmap for a three-year roll out plan.
SCOPE OF WORK
MARKETING
Brand Identity
Marketing Strategy
Ticket Modelling
COMMERCIAL
Setting sales targets
Sponsorship & Sales Strategy
Account Management
FINANCIALS
Creation of P&L
Budget Management
Forecasting
OPERATIONS
Venue Sourcing
Council Liaison
Local Resident Consultation
CONTENT
Chef & Restaurant Procurement
Curation of Musical Line-Up
TEAM LEADERSHIP
Employment of New Team
Team management
Targets & Goal setting
RESULTS
TARGETED MARKETING CAMPAIGN BUILT A DATABASE OF 34,000 NAMES
FULL ALLOCATION OF 18,000 TICKETS SOLD OUT IN 24 HOURS
FOUR LOCATIONS IN YEAR 2 AND EIGHT LOCATIONS IN YEAR 3
TOTAL OF 125,000 TICKETS SOLD YEAR 3
WINNER OF EVENT OF THE YEAR AT THE 2018 NATIONAL OUTDOOR EVENT ASSOCIATION AWARDS AND BEST SMALL EVENT AT THE 2017 NATIONAL OUTDOOR EVENT ASSOCIATION AWARDS
